NewCloud Hires Former Windstream Channel Sales Director as New Chief

**Editor’s Note: Click here to see which channel people were on the move in July.**

NewCloud Networks has chosen channel veteran Laura Keon to manage all indirect sales channels.

Keon has been appointed vice president of nationwide channels. She formerly was Windstream Communications’ senior director of indirect sales.

Keon tells Channel Partners her goals are to make cloud “easy for the agent community to embrace and take to market,” increase brand awareness and grow revenue by 100 percent over the next 18 months directly through the agent community.

“The agent-client relationship is paramount, and I am working to ensure that all new programs and strategy fully embrace the agent business model,” she said. “We will create an environment where we are no longer agent/supplier, but are truly a partnership in the growth of the agent business, thereby growing NewCloud revenue.”

A national cloud computing and communications provider, NewCloud’s partner program features more than 2,000 partners, including VARs, VADs, master agents, agents and brokers, systems integrators, MSPs, online marketplaces and professional IT service providers.

“The addition of Laura Keon as vice president of nationwide channels will help take an already successful indirect sales program to the next level, scaling to net-new markets across the United States,” said Sam Kumar, NewCloud’s founder and president. “This includes a focus on VARs and distributors who continue cloud assimilation to address increasing demand for cloud infrastructure solutions from their traditional hardware customer base.”

Cloud computing has “historically been a difficult upstart for the traditional agent community,” Keon said.

“The team under my leadership are working to condense the requirements and the entry to market so that agents can embrace, own and excel in the cloud marketplace,” she said.

As Windstream’s senior director of indirect sales, Keon led up to 800 independent distributor representatives across 52 sales agents spanning 38 states. Her responsibilities included strategy, program development, recruitment and training, and distributor sales performance evaluation. The distributor channel was responsible for more than one-third of Windstream’s annual revenue, and under Keon’s direction, her region’s annual growth increased from 3 percent to 112 percent.

Prior to Windstream, Keon was an entrepreneur, growing Consulting Concepts and Management to more than $50 million in annual revenue. She also held various sales and business management positions.

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