Passportal Rolls Out Its First Partner Program

**Editor’s Note: Click here for a list of July’s important channel-program changes you should know.**

CompTIA CHANNELCON — Managed-services and password-management provider Passportal this week unveiled its first partner program to help VARs, MSPs and ISVs rebrand and resell its service.

Passportal announced the new program at CompTIA’s ChannelCon “Minds in Motion” event this week in Chicago. The Calgary-based vendor currently has 600 partners and one of the goals of the new program is to attract more.

Passportal's Colin KnoxColin Knox, Passportal’s CEO, tells Channel Partners a rebrand-resell offering has always been on the company’s “road map,” and based on partner feedback, “the timing was right to bring it to market.”

“In order to do it right, we needed to create a new program that rewarded MSPs to use and resell our solution to their clients,” he said.

The program includes three partner tiers: certified (10+ users), select (100+ users) and premier partner (500+ users). It also includes dedicated account managers, enablement resources and incentives based on volume, such as on-demand webinars; rebrandable marketing resources; sales and technical training; lead generation; and complimentary licenses.

“We spoke with a number of our trusted MSP partners to learn what they would like to see and how they would like the program to operate,” Knox said. “Beyond that, we leveraged our history of operating an MSP of our own and considered the many partner programs our MSP is a part of, and reviewed what we liked and didn’t like across them all.”

A refundable Passportal Reseller Starter Package includes technical and sales training, five internal user seats, 10 client-based user seats, and a growing portfolio of white-labeled marketing materials, such as an animated video, presentation slide deck, product-positioning flyers and introductory newsletters.

Passportal's Dan Wensley“Our responsibility is to not only provide the solution, but equip our partners with the resources and training to deliver the solution and drive sales for them,” Knox said. “To accomplish this, we invested as much in the resources for partners as we did in the resale product itself.”

The new program provides “everything channel partners need” to market, sell and support password protection and management as either a standalone service or part of a larger service engagement, said Dan Wensley, Passportal’s channel chief.

“Knowing what works and what doesn’t work for channel partners, we developed a partner program that is straightforward, simplifies sales and rewards success,” he said.

Earlier this summer, Passportal was named the exclusive provider of password protection and management for CMIT Solutions and its more than 2,600 clients throughout the United States and Canada.

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