nGenx Bringing on Hundreds of MSPs With New Partner Program

**Editor’s Note: Click here for a list of June’s important channel-program changes you should know.**

Cloud-based application provider nGenx is on a mission to bring on board hundreds of new managed service providers by the end of the year.

Monday, the company announced an enhanced partner program for MSPs. The company now has two separate partner programs aimed at addressing the specific needs of MSPs and agents.

Max Pruger, nGenx’s chief sales officer, tells Channel Partners that the company had about a dozen MSP partners prior to rolling out the new program, and has since signed about 350 MSPs. Pruger joined nGenx in June and previously was director of strategic accounts at Kaseya.

“We have thousands of agent customers,” he said. “We’ve been doing this for 15 years and have always had a program, but we’ve never really gone after the MSP space with a model that we’re doing today. We’re going to hit the MSP space pretty hard the rest of the year. I would not be surprised if we had about 1,000 MSPs signed up by the end of this year.”

nGenx’s nFinity nWorkspace provides end users with access from any device to their desktop, software applications, email and data stored in the cloud. According to 451 Research, the desktop as a service (DaaS) market grew by 30 percent in the last year and should continue to grow at a similar pace through 2017.

nGenx is targeting large providers, such as franchises with numerous MSPs, Pruger said. For example, it already has signed a corporate agreement with a franchise that includes about 150 MSPs, he said.

“We’re going to set ourselves up to go into 2016 and get some pretty hyper growth,” he said.

The program offers numerous features to qualified partners, such as a white-label program that allows for greater control of all sales, customer support and billing, and a partner portal that includes both sales/marketing collaterals and online tools.

Other features include a Selling the Cloud training program to help partners develop a comprehensive cloud strategy, eligibility to sell multi-vendor hosted desktop technologies, rewards, incentives and commissions.

The new MSP program addresses a hole in what nGenx has provided to MSPs, Pruger said. In addition, there is a “massive hole” in the MSP space for the kind of offering supplied by nGenx, he said.

“Every single one had rolled their own solution, they all spent tens of thousands, if not millions, on environments, and most failed,” he said. “They couldn’t deliver or sell it.”

Meet nGenx at booth 429 at Cloud Partners, a Channel Partners event, Sept. 16-18, in Boston. Click here for more information and to register.

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