The package will be available on August 10; it includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data, AT&T said.
Through its “All in One” plans, AT&T is offering consumers in 21 states various DirecTV or U-verse television plans. AT&T said customers also can bundle high-speed Internet service where it is available. Thanks to AT&T’s ownership of wireless and TV assets, customers have the option to watch content using a variety of devices including a television, computer, tablet or smartphone.
AT&T’s new package reflects a growing consensus over the years that bundled offerings with discounts help communications providers woo and retain consumers and smaller businesses.
“Standalone industry segments like television, wireless, telephone and Internet are so yesterday,” Jeff Kagan, an independent telecom analyst, said in a note. “Going forward it’s all about a blended service. Getting more services from one company on one bill.”
Dallas-based AT&T last month completed its $48.5 billion acquisition of DirecTV. AT&T provides television service to more than 55 million customers in the United States and in Latin America and the Caribbean.