Cloud analytics is becoming more important for businesses across a large number of industries, creating a growing opportunity for partners.
That’s the conclusion of MarketsandMarkets, which, in a new report, says that as compared to on-premises business-intelligence services, cloud-based analytics is growing at a faster pace. The emergence of big data and simplified installation features of cloud-analytics services are two big reasons why.
Businesses of all kinds want to enhance the customer experience by analyzing the huge amounts of data flowing through social media, connected devices, television and more. Cloud analytics can deliver real-time analysis to help business leaders make quick, informed decisions.
Regionally, thanks to more businesses turning to big data, the cloud-analytics market has been generating significant revenue in North America, Europe and Asia. Security, however, remains one hindrance to more adoption.
MarketsandMarkets identifies some big names and smaller providers as “key vendors” in cloud analytics, including SAP, Oracle, Microsoft, IBM, Teradata, Google, HP, SAS, Tableau Software and Microstrategy.
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