**Editor’s Note: Click here for a list of June’s important channel-program changes you should know.**
Performance-management software provider IR hopes to grow its channel base with a new partner program.
Designed to “distinguish, empower and reward” current and future partners, IR’s Global Partner Program includes three tiers: Authorized, Gold and Platinum, with new benefits at each level.
Mona Lolas, IR’s Global Partner Program manager, tells Channel Partners her company has been working with partners for nearly 25 years and has always been “channel aligned with close strategic relationships with key alliances (Avaya, ACI).” This is the company’s first official partner program.
IR is especially interested in the growth and expansion of services in the UC space, she said. It already has added new partners and is looking to grow further with specialists in Skype for Business.
“This new program has been created to provide partners with the recognition of their commitment to IR with flexibility to align our joint customer requirements, enabling for further growth,” Lolas said. “The IR partner program aims to create a simpler, more predictable and more profitable experience for IR channel partners globally.”
Program enhancements include: formal requirements and benefits; increased demand-generation opportunities; and expanded services offerings, tools and resources. Market development funds and deal registration with increased margin have been added to allow for greater partner profitability.
“These benefits are designed to reward partners for excelling in their core areas of business and competency,” Lolas said.
The program enhancements will be rolled out in phases during the next six months.
The Sydney-based company serves more than 1,000 organizations in more than 60 countries, including banks, airlines and telecommunication companies.
Darc Rasmussen, IR’s CEO, said it’s important for the company to formally recognize its partners through an official partner program.
“This new program was created to provide our partners with the flexibility to align with customer requirements, buying preferences, routes to market and business models, enabling them to grow their business with IR,” he said.