Avaya, Cisco, Microsoft, Polycom Named Among ‘Key Players’ in Video Conferencing

The video-conferencing services market is poised for moderate success – a 9 percent compound annual growth rate (CAGR) – over the next four years. So says TechNavio in a new report.

As you might expect, the report found that businesses are looking more and more to keep their employees connected anywhere they go. But they’re not always willing to pay for expensive, complex features, which is keeping adoption from really exploding. That means vendors are developing more user-friendly, cost-effective conferencing services. Of course, cost-effective offerings don’t usually result in big paydays like you would see with major in-room systems.

While video-conferencing services make it easier for businesspeople to connect with remote teams on their mobile devices, the report raises the concerns that some businesses have about data stemming from conferencing and collaboration being stored in the cloud. There have been instances where enterprises have lost critical business data that were stored in cloud-based infrastructure, so security is another barrier to adoption. Bring-your-own-device (BYOD) opportunities raise that concern to another level.

What does this all mean for partners? Opportunities are there, but selling the big-ticket items might continue to be a challenge.

TechNavio identifies Avaya, Cisco, Microsoft, ZTE and Polycom as “key players” in the global video-conferenceing services market. The report also refers to Arakadin, Blue Jeans Network, LifeSize, Vidyo, Glowpoint, ReadyTalk, Skype and about a dozen other companies as “prominent vendors.”

Follow senior online managing editor Craig Galbraith on Twitter.

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