Unify Measures New Channel Program Through Partners’ Eyes

Unify, the former Siemens Enterprise Communications, is out with the results of a survey of partners it’s using to determine the effectiveness of its channel program and business processes.

The survey showed promise for the unified-communications provider’s new channel program, which made its debut on Jan. 1 and already has 2,000 members. Ninety-one percent of partners said they expect to invest the same or more into the program. Of those, more than one-third (36 percent) plan to invest significantly more.

Going a little deeper, 58 percent of responding partners said they have had a strategic relationship – defined as engagements with multiple departments at all levels – with Unify. Another 19 percent indicated a consultative relationship – defined as opportunistic engagements with multiple departments.

Unify's Jon PritchardMore than one-third (36 percent) of respondents called themselves “executive owners” of partner businesses.

“Partner feedback is critical to Unify as we continue to expand our global channel footprint,” said Jon Pritchard, Unify’s executive vice president of worldwide channels. “Their input and suggestions on how we continue to develop our product portfolio, improve key business processes, and deepen our relationships [present] a great opportunity for both parties to continue to grow our business together.”

Partners were asked how they benefit most from Unify’s channel program. They cited growth opportunities, the ability to deepen their skills and expertise, and being able to increase market share and address new customer opportunities.

More than 1,000 partners from more than 50 countries responded to the survey.

Follow senior online managing editor Craig Galbraith on Twitter.

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