8×8 Expands Cloud Contact Center Portfolio With DXI Acquisition

**Editor’s Note: Please click here for a recap of the biggest channel-impacting mergers in Q1 2015.**

8×8 is buying DXI Ltd., the U.K.-based provider of cloud-based contact center products and services.

DXI’s EasyContactNow allows customers to try, buy, deploy and adapt services without the complexity of traditional contact-center systems. DXI’s clients include small and medium-size businesses as well as large, global enterprises.

“8×8 continues to increase its focus on the contact-center market, and DXI’s offerings are highly complementary to our existing Virtual Contact Center solutions,” said Vik Verma, 8×8 CEO. “The DXI integration accelerates our ability to bring strong outbound capabilities and uniquely personalized, high-touch customer engagement capabilities to key lines of business and workgroups within larger organizations. Most importantly, we embrace a shared vision that easy-to-use, highly responsive customer engagement capabilities are critical for all employees throughout the organization.”

The $25.3 million deal is expected to close this week. 8×8 plans to offer DXI services to U.S. customers before the year is out.

2015 has been a busy year for 8×8. In March, the unified communications and contact-center provider announced a new bundle of services, features and professional support capabilities. The company’s Virtual Office Enterprise Suite aims to help midmarket and enterprise customers speed up their migration to the cloud. That news came just days after signing a supplier partnership agreement with Intelisys, the master agent. A week later, the company joined forces with Arrow for a distribution deal.

In January, 8×8 named Salesforce and Oracle veteran Puneet Arora its new senior vice president of global sales, responsible for leading the company’s global, direct and channel sales businesses.

There are several ways for partners to work with 8×8. Its Cloud Services Partner Program includes solution providers, VARs and telecom master agents who sell 8×8’s cloud-based UC, contact center and video solutions. Compensation includes both upfront and residual payments. For those who can’t meet the business and revenue requirements to participate in the Cloud Services Partner Program, but want to sell 8×8 services, the company will point those partners to a master agent that best aligns with their business.

8×8 also offers a Referral Partner Program that rewards registered partners and customers who submit referrals that lead to deals with the company. 

Follow senior online managing editor Craig Galbraith on Twitter.

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