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The Alliance, the channel industry organization, has unveiled new technology that links providers with members of the organization’s sales-partner communities.
Dubbed “Alliance Engage,” it aims to improve interaction between providers and their indirect channels, making getting information to the field more efficient.
Alliance Engage gives businesses a centralized space online to consolidate all of their content in a single location, making it more accessible for the Alliance community and its sales partners. Providers can upload product information, training, promotions, events, videos, Webinars and other information to the portal, and can provide links to other systems for quoting or administration. That same information is then copied on each individual Alliance member’s portal, becoming visible to subagents and other partners.
The Alliance, formerly known as the Agent Alliance, teamed with SaaS company Convey Services on the new software.
“Alliance Engage is being used by Alliance members to provide a central destination for content, training, promotions and events that will be viewed by member agents,” said Carolyn Bradfield, CEO of Convey Services. “As a former owner of a conferencing company, I understand the frustration providers feel in trying to connect with the sub-agents that represent their services. Alliance Engage not only changes the way agents consume information, but it opens up opportunities to select from a wider product portfolio.”
Alliance Engage offers the opportunity to advertise on the home page of member sites and on the Alliance Engage hub. Also, if a provider has an agreement with any of the 17 Alliance members, they can participate in Alliance Engage and increase their revenue through the Alliance’s Member-to-Member Commerce (M2MC) program.
The M2MC initiative allows participants to use a direct supplier contract that another member might hold within its individual portfolio, thus driving additional scale and access to deals that might otherwise be lost.
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