**Editor’s Note: Click here for a list of recent channel-program changes you should know.**
By Edward Gately
The program lets resellers, distributors and systems integrators (SI) sell the company’s services that address the “ever-increasing cyber attacks … employees face on a daily basis.”
Carrie Roberts, Security Mentor’s director of global channel sales, tells Channel Partners that this is an all-new program and focus for the company.
“The program has been constructed from the ground up with a focus on security VARs, [value-added distributors] and SIs,” she said.
The inaugural members of the program are in markets throughout the Americas, Southeast Asia, Australia and the Middle East.
Security Mentor provides training to businesses of all sizes, with a focus on medium and large enterprises, as well as government, non-profit and educational organizations.
“High visibility data breaches and surging cyber attacks have demonstrated the importance of securing employees,” said Marie White, CEO Security Mentor’s president and CEO. “Our new Global Partner Program creates a partner network that will make our … training available to customers worldwide who previously we would not be able to reach.”
The program provides partners with sales tools, marketing and educational support services to minimize the cost of sale while providing new profit opportunities in the accelerated security market, the company said.
Key benefits include cooperative marketing and demand-generation activities; “high-touch” sales skills; and marketing resources.
So far, Security Mentor is in the process of receiving, has received or signed agreements with three distribution partners and about seven VARs.
“Our goal is to recruit partners in conjunction with our distribution partners in the U.S., Canada, Southeast Asia and EMEA,” Roberts said. “We will continue to focus in [the second quarter] in recruitment of partners (VARs) in Latin America. We are currently focused on several countries in that region.”
Security Monitor is focusing recruitment based on the languages it supports, and as others are released, it will “recruit and build additional channels with VAR, VAD and SI that fit our profile in those geographies,” she said.
A recent security survey by PricewaterhouseCoopers shows that an employee security-awareness training program will be the top spending priority for organizations over the next 12 months, presenting an opportunity for channel partners.