Acronis Revamps Partner Program for DR, Data Protection

**Editor’s Note: Click here for a list of recent channel-program changes you should know.**

By Edward Gately

Acronis, a global provider of cloud and on-premises disaster recovery and data protection services, is the latest in a growing number of vendors that have announced enhanced partner programs in the channel.

The newly redesigned Acronis Partner Program is a multi-tier, progression-based program that offers three levels of participation – Authorized, Gold and Platinum. Each level distinguishes and rewards sales performance, certification commitment and marketing collaboration.

Chris Hilderbrand, Acronis’ vice president of global channel sales, tells Channel Partners the program is all about “setting both resellers and IT organizations up for success.” The company claims to have about 9,000 partners in North America.

“When resellers can deliver the best solutions and serve as trusted advisors throughout the buying cycle, they are better enabled to capitalize on booming market trends,” he said.

The enhanced program will be rolled out in stages, starting now in North America, followed by Europe, the Middle East and Africa in the second quarter, and the Asia-Pacific Region in the third quarter.

Gold and Platinum partners are required to complete a business plan and be approved by the regional manager. Also, they will be required to have a minimum number of Acronis sales professionals and certified engineers on staff within the first 30 days.

The program provides access to a new range of sales and “readiness resources” to help partners strengthen their skills, target the right customers, deliver the best value and distinguish their business for “maximum customer adoption and profitability.”

In recent weeks, various channel vendors and distributors have announced expanded partner programs, such as Polycom, ScanSource and Talari Networks. All are aimed at providing increased training and incentives to drive sales.

Acronis, whose headquarters are in Switzerland, says partners can sell …

… its entire suite of New Generation Data Protection Solutions, which enable organizations to capture, store, recover, control and access data in virtual, physical, cloud and mobile environments with one centralized management console.

“We’ve rebuilt our program from the ground up based on partner feedback,” Hilderbrand said. “Our partners want to be rewarded on a shared commitment to generate demand, close sales and plan for future growth. And this is just the beginning.”

Acronis has teamed with master cloud services provider and tech-distribution giant Ingram Micro to help partners capitalize on market demand for cloud offerings, he said. In addition, it is introducing new tools throughout the year to help partners “drive deeper relationships with existing end-customers, and accelerate the acquisition of new ones.”

“The combination of Acronis’ new Partner Program and the growing pool of resources and support within Ingram Micro will help channel partners advance their service practices with greater ease and efficiency,” said Bill Brandel, Ingram Micro’s executive director of advanced solutions.

Acronis provides data protection to more than 5 million individual consumers and more than 300,000 businesses in more than 130 countries.

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