CHANNEL PARTNERS — Ben Bronston (Booth 858) has rebranded his law firm from Ben Bronston – Telecom Lawyer to Ben Bronston – Telecom/IT Lawyer, to reflect the ongoing convergence of telecom and IT.
“Most of the time, a law firm’s name consists of just a bunch of last names with no meaning,” Bronston said. “We wanted to distinguish ourselves as focused on both telecom and IT, and the convergence of the two. As a result, we needed a brand and logo that conveyed the message that our firm has an exceptional level of understanding of both telecom and IT and the legal principles necessary to help clients maximize their success in each industry as well as a combination of the two.”
Bronston said he wanted to showcase that his firm can help clients in both telecom and IT.
“The line between telecom and IT continues to blur,” Bronston said. “We wanted to make it abundantly clear that our attorneys have the legal knowledge, technological understanding and practical business experience necessary to help any company focused on either telecom or IT as well as those that straddle both industries.”