SherWeb: Partners First Promises Better Deal for Cloud Resellers

**Editor’s Note: Click here for a list of recent channel-program changes you should know.**

CHANNEL PARTNERS — SherWeb (Booth 1149) has added higher commissions, free leads and a private technical support rep to Partners First, its newly revamped partner program.

The cloud services vendor said today it has changed its program to make it easier for partners to resell its cloud solutions. Signing up for Partners First is free, and there are no commitments or obligations. SherWeb says Partners First will include more leads, better advertising, personal technical and sales support staff, better commissions and do-it-yourself migration.

Recent statistics from IDC show that partners expect to make about 40 percent of their revenue next year from cloud-related products and services, translating into opportunities for resellers to cash in on this growing market. SherWeb said that’s good for its existing network of more than 4,000 partners, and for potential resellers.

Mathieu Leblanc, SherWeb’s director of strategic partners, said competition is stiff and cloud vendors must do everything they can to make their programs more attractive.

“When a partner is shopping for a vendor, we want to make sure that making a decision to do business with SherWeb is easy,” he said. “We’re enabling our partners, we’re enabling their growth, giving them the tools to grow their business.”

Resellers who work with SherWeb can choose from three different partner programs:

  1. White-Label: These are usually MSPs or VARs who sell SherWeb’s cloud services under their own labels. They own the relationship with the customer because they do all the support, pricing and billing. White-label partners set their own margins and pricing and can earn margins of up to 45 percent.
  2. Co-Branded: Under this model, the partner (often an MSP or VAR), offers its services under SherWeb’s label. SherWeb provides technical support and the partner bills the customer. Co-branded partners set their own margins and pricing, and like their white-label counterparts, can earn margins of up to 45 percent.
  3. Advisor: These partners are usually IT consultants or agents who refer their customers to SherWeb. They sell their services under SherWeb’s brand. SherWeb provides the technical support, sets the prices and bills the customer. Advisors can earn 150 percent in commission for each new referral plus a monthly recurring commission of 7 percent.

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