**Editor’s Note: Click here for a list of recent channel-program changes you should know.**
A new partnership between the world’s largest tech distributor and the nation’s biggest wireless operator aims to keep partners on the cutting edge of technology.
Verizon said this week that Ingram Micro’s mobility division has joined its partner program, a move the companies tout as critical to the direction the channel is moving – toward mobility and machine-to-machine offerings associated with the Internet of Things (IoT).
“This new program is in direct response to the channel’s needs, opening the door for reselling connected devices, particularly in the machine-to-machine space,” said Alex Paskoff, senior vice president of sales and strategic partnerships, Ingram Micro Mobility North America. “The program directly aligns with our objective of providing simplified connected solutions to the channel. It makes it easier for resellers to enhance or add a new line of business, while eliminating additional work on their end.”
That simplicity is evident in the delivery of multi-vendor solutions and a shortened sales cycle, Verizon said. In addition, as a member of VPP, Ingram Micro Mobility VARs now has access to Verizon account teams for pricing, engineering support and customer care.
The companies believe the partnership is ideal for sales in many vertical markets – notably health care, education, retail and transportation. Internet of Things offerings distributed by Ingram will be powered by Verizon’s LTE and global IP networks. For channel partners, it could open up markets they’ve not been in before.
“Ingram Micro Mobility delivers a range of solutions to an expansive network of VARs that can benefit from our … [Verizon Partner Program],” said Adam Famularo, vice president of global channels, Verizon Enterprise Solutions. “Together, we can further enable businesses in key verticals to take advantage of high-performance, high-reliability solutions …”
Products and services available to IT resellers via the partnership include hardware, software and accessories, along with device-activation capabilities.
A recent study from BI Intelligence projects that the value of IoT to the global economy to reach $1.7 trillion by 2019, with device shipments approaching the 7 billion mark. The partner opportunity is clear in the numbers for the enterprise sector, which will account for nearly half of those shipments this year. Those numbers are likely to rise even more if industry groups get together to establish a common set of standards and technologies that make systems compatible and easy to use.
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