**Editor’s Note: Click here for our recently compiled list of new products and services that partners can sell, here for a list of recent channel-program changes you should know or here for our list of top partners recognized by numerous companies in the industry.**
There’s no shortage of channel-related news at the VMware Partner Exchange this week in San Francisco.
For starters, the virtualization giant debuted its VMware Partner Professional Services Program, which allows consulting partners to sell and deliver their own services. The company is kicking off a pilot program in the first half of the year – open to a limited number of partners – expanding to more sometime after June. Those who have demonstrated expertise in selling software-defined data center (SDDC) services will get the first crack at it.
Program participants get access to experienced SDDC architects and experts at no cost. They also get training discounts and customer-focused labs to help them get up to speed quickly.
VMware also is expanding its vCloud Air Network Program to include managed services, enabling partners to use vCloud Air as their core infrastructure. The new managed-services model will be available in the second quarter, giving MSPs choice and flexibility in how to build and offer cloud services.
Furthermore, the company introduced new and revised competencies for the VMware Partner Network.
The Mobility Management Solution Competency is available now. It provides in-depth AirWatch Enterprise Mobility Management technology training within a program framework. Partners who achieve the competency can get Solution Rewards rebates when they sell AirWatch products and the VMware Workspace Suite – designed to help their customers accelerate their return on investment.
The Software-Defined Data Center Competency, available in the second quarter, combines elements of VMware’s Networking, Software-Defined Storage, Server Virtualization, Management Operations and Management Automation Solutions Competencies. Partners must have a minimum of two VCAP or VCIX certifications in the Software-Defined Data Center area and complete extra sales training focused on the VMware vision and IT outcomes.
“As companies face new challenges in this liquid business environment, the ability to deliver dynamic services offers new and exciting opportunities for our partners,” said Dave O’Callaghan, senior vice president, Channels and Alliances, and co-leader, Global Partner Organization, VMware. “At Partner Exchange, we look forward to closely engaging with our partners to capitalize on these new opportunities in this services-centric world.”
On the products/services front, VMware is debuting a unified hybrid cloud platform that aims to give customers a consistent environment across the private and public cloud.
The unified platform includes advanced virtualization support for developers and system administrators.
“… More than 65 percent of IT organizations will commit to hybrid-cloud architectures encompassing multiple public cloud services, as well as private cloud and/or non-cloud infrastructure resources, by the end of 2015,” said Matthew Eastwood, group VP and general manager of IDC’s enterprise platform group. “Through its unified platform for the hybrid cloud, VMware is positioning itself to help businesses through this transformative period.”
Meantime, VMware on Wednesday named its Partner Network award winners for performance and achievements in 2014:
(winners on next page)
Consulting and Integration Partner of the Year
Distributor Partner of the Year
Emerging Markets Distributor Partner of the Year
Enterprise Solution Provider Partner of the Year
End-User Computing Partner of the Year
Innovation OEM Partner of the Year
Marketing Partner of the Year
Partner Executive of the Year
Renewals Partner of the Year
Rising Star Partner of the Year
Software-Defined Data Center Partner of the Year
Service Provider Partner of the Year
Solution Provider Partner of the Year
Strategic Alliance Partner of the Year
Technical Partner of the Year
Training (VATC) Partner of the Year
vCloud Air Partner of the Year
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