HP Touts Huge Windows Server Migration Opportunity

Businesses that have waited to upgrade from Windows Server 2003 shouldn’t put it off much longer. In less than six months, Microsoft will end its support of the server operating system, leaving some organizations without security protections they need.

There's a big opportunity for partners in the migration from Windows Server 2003 to the 2012 version.In an announcement last week, Microsoft said all updates – security and non-security – will go by the wayside on July 14. All free and paid assisted support options and online technical content updates will also be history. Customers who use Microsoft’s System Center Endpoint Protection or Forefront Endpoint Protection on Windows Server 2003 will stop receiving updates that can eliminate threats posed by malware; in other words, all support is going away.

The decision has caught the attention of HP, which is touting a new effort that the tech giant considers an opportunity for the company and its partners to make up to $1 billion in upgrades from Windows Server 2003 to WS 2012 – on HP servers.

The new program, dubbed Operation Crescendo, includes a lot of incentives for channel partners, including rebates and licensing offers. The main goal is to make sure partners are aware of sheer size of the potential market; it’s estimated there are 20 million active WS 2003 licenses.

The two companies first joined forces on the migration last summer at the Microsoft Partner Conference, where they launched a migration support program.

“The success of customer migrations from Windows Server 2003 depends on thorough planning, disciplined migration execution and post-migration support,” said Sue Barsamian, senior vice president and general manager, Enterprise Group, HP. “Our migration approach offers partners optimal flexibility and support, whether they are transitioning their customers’ workloads to a private, public or hybrid cloud or modernizing their applications and IT infrastructure to achieve better business results.”

These hardware and software companies have a long history of working together. They tout a joint portfolio of channel-optimized IT solutions, services, training, financing and support to help partners drive growth and meet evolving customer needs as they transform their businesses.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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