Good Technology Breaks Down BYOD Barrier

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Bring-your-own device (BYOD) is getting easier for businesses, their IT departments and their employees. One enterprise mobility management (EMM) company says it has knocked down the next major barrier to BYOD adoption.

Good Technology this week unveiled the Good Work with Data program. It aims to eliminate complex reimbursement programs and stipends for employees who use their personal smartphones and tablets for work purposes. Good Work with Data embeds within corporate applications that provide access to your business email, calendar and contacts. It separates business and personal cellular data usage on the same device. The plan also sets up policies that pay directly for approved mobile-app use, no matter your wireless carrier.

Good Work with Data is available now for pilot deployments on iPhones, iPads and Android devices. Pricing will be announced later when it becomes generally available. AT&T, AirWatch and MobileIron all have signed on to the new program, which comes about thanks to Good’s October acquisition of Austin, Texas-based Macheen, the mobile-cloud platform, The VAR Guy noted.

Based in the cloud, Good Work with Data is designed to help IT managers adjust configurations on the fly and to help businesses save time and money.

“… this unique architecture and … hassle-free BYOD solution with true data billing separation … allows us to avoid the challenges other [mobile-device management] vendors face as they expand their offerings, allowing Good to deliver a seamless experience without compromising any of the usability and security requirements our customers expect,” said Christy Wyatt, CEO and chairman of Good Technology.

“As companies deploy an increasing number of corporate mobile apps, the portion of data used for work will increase,” noted Chris Hazelton, research director with 451 Research. “This ability to separate out the specific costs for corporate app data usage will help Good customers identify the exact costs incurred by their employees when using personal devices for work. This comes at a time when the legal system is starting to look at requirements for companies to track and put in place billing mechanisms to reimburse employees for these costs.”

Case in point, a state appellate court in California last summer upheld a section of the Golden State’s labor code that requires employers to reimburse their employees when they use their cellphones for work-related calls. That decision and a handful of other pending cases raise questions about data use as well. This issue is a growing concern for both IT management and legal counsel for businesses worldwide.

Good garnered a lot of attention last spring when it announced it was pursuing an initial public offering. Bloomberg followed that up with a report in October that the IPO had been postponed until 2015 “amid market volatility.” Based on the company’s financial losses and a heap of consolidation in EMM, some analysts went as far to predict that the IPO filing might actually be part of an “exit strategy.”

The company in September introduced a Margin Rewards Program for its partners, giving VARs, systems integrators, ISVs and consultants another discount when they bring in new business, particularly in the midmarket. Partners are able to buy discounted software, either for their customers or for their own practices. Good said in April that it’s partnering with distributor Tech Data to become a more prominent player among SMBs.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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