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Sprint Offers AT&T, Verizon Customers a Half-Price Plan to Switch

**Editor’s Note: Which is America’s top wireless network? Click here to see what we discovered.**

Sprint, which lost more than 300,000 subscribers last quarter, is targeting its bigger rivals with perhaps its most drastic move yet — a promise to cut your bill in half if you switch.

The new promotion, which begins Friday, invites AT&T and Verizon customers to bring their cellphone bill into a Sprint store to get a gift card worth up to $350 that will cover early-termination fees and the cost of a phone. The Overland Park, Kansas-based carrier will then offer a service plan that is half the price of what the customer was paying at Ma Bell or Big Red, Bloomberg BusinessWeek reported. T-Mobile customers aren’t eligible for the promotion.

It’s been a rough couple of years for Sprint, which has been losing hundred of thousands of customers every quarter as Verizon and AT&T have gained that many – and in some cases, added more than 1 million to their rolls. T-Mobile, Sprint’s smaller rival, is the fastest growing of the big four, threatening to catch America’s third-largest carrier on the popularity of its move to do away with two-year contracts.

Sprint has slashed thousands of jobs this year. New CEO Marcelo Claure has promised to lead a turnaround.

Follow senior online managing editor @Craig_Galbraith on Twitter.


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