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Google Chases Amazon for Cloud Market Share

Google is going after market leader Amazon Web Services and the business customer segment with price cuts and new additions to its Google Cloud Platform.

The price cuts apply to network egress (47 percent), BigQuery storage (23 percent), persistent disk snapshots (79 percent), persistent disk SSD (48 percent) and Cloud SQL (25 percent. Google already reduced its Compute Engine pricing by 10 percent in early October.

Meantime, the Silicon Valley giant said this week that a number of carriers – including Equinix, IX Reach, Level 3 Communications, Tata Communications, telx, Verizon and Zayo – now interconnect with Google Cloud. Google also is offering direct peering in more than 70 PoPs in 33 countries.

Those partnerships come as Google debuted the following products and capabilities for its cloud portfolio:

  • Firebase, for building mobile and Web real-time applications;
  • Google Cloud Debugger, for ending print-style debugging;
  • Google Compute Engine Autoscaler, for handling huge spikes in load;
  • Google Container Engine, for running Docker containers in compute clusters, powered by Kubernetes; and
  • Managed VMs in App Engine, for auto-scaling support, Cloud SDK integration and support for runtimes built on Docker containers.

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