Mitel, which now bills itself as the “experts in business communications,” has launched a new corporate brand that it says is the latest in a series of strategic moves.
In the past 18 months, Mitel has doubled in size, broadened its market presence and expanded its scope of offerings. Mitel says the branding being introduced today reflects these changes. The introduction of the new Mitel brand follows an active period of strategic mergers and acquisitions, including the integration of four companies in just over a year.
“Capitalizing on industry change, innovation and emerging opportunities have been at the root of success for Mitel throughout our history. The heritage of our past and the opportunities of our future are embodied in the endurance of our name – Mitel,” said Terry Matthews, Mitel chairman and company co-founder. “Our original name is now supported by two interlocking connectors and a new tagline – “Powering connections” – which together reflect the unprecedented connected nature of the world we live in and the global ecosystem of customers, partners and suppliers who have been central to our success since we founded the company more than four decades ago.”
Mitel developed the brand in close consultation with customers, partners and employees. Beyond the new visual identity, the brand is designed to reinforce the company’s brand promise – to power the success of every customer, every communication, every time.
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