**Editor’s Note: Click here for our most recent list of hottest selling smartphones to see how BlackBerry fared against the competition.**
Most eyes have been on the newly released iPhone 6 and 6 Plus this week, but BlackBerry is trying to make a splash of its own with the Passport.
Haven’t heard of it? Well, a number of IT directors have – enough for at least one analyst to declare that BlackBerry, despite recent struggles, “is still in the smartphone technology game.”
“With the Passport, BlackBerry is playing on its key strengths and reputation for security and enterprise-grade devices,” noted Carl Howe, VP with 451 Research, commenting specifically on a CNET article. “The Passport is a device developed for enterprise mobility, with features that are well aligned with company policies. BlackBerry is putting the pieces together to recapture its place in the enterprise; the release of the BlackBerry Passport shows that the company is still in the smartphone technology game, and will further strengthen BlackBerry’s position in the enterprise.”
BlackBerry has given away its top position in the enterprise over the past few years, surpassed by Apple’s iPhone and a bevy of smartphones that run on the Android operating system. But there is still a loyal following, and Howe says the Passport has enough going for it to build on that – perhaps even luring back some of its traditional base.
Off contract, the Passport will set you back $599. It has a 4.5-inch display; a 2.2GHz processor; 3GB of RAM, 32GB of internal memory; a 13MP camera; and runs on the company’s BlackBerry 10.3 operating system. It comes equipped with the new BlackBerry Assistant personal assistant technology as well.
Follow senior online managing editor @Craig_Galbraith on Twitter.