news

Post iPhone 6 Release, T-Mobile Expected to Continue Subscriber Momentum

**Editor’s Note: Which is America’s top wireless network? Click here to see what we discovered.**

T-Mobile, which has seen several quarters of 1 million-plus subscriber growth since adopting its “uncarrier” strategy in the spring of last year, won’t be slowing down anytime soon.

That’s the prediction from Canaccord Genuity analyst Greg Miller, who notes that the Bellevue, Washington-based company added 760,000 customers just last month.

“Our two-day, non-deal roadshow in the Midwest served to solidify our view that [T-Mobile’s] dynamic, aggressive pricing strategy is continuing to drive postpaid add share,” said Miller. “While the focus on the margin seems to have shifted from lowering prices as part of the un-carrier strategy to offering more data at the same prices with targeted promotional activity highlighting network quality, strong momentum continues as evidenced by management’s disclosure earlier this month of 552,000 postpaid and 208,000 prepaid net adds in August alone. These results suggest upside to our [third quarter] estimates of 580,000 and 106,000, respectively.”

The company is likely to see a boost in September as well now that Apple’s latest iPhones have gone on sale.

T-Mobile did away with postpaid contracts for new customers nearly a year ago. The move has paid off greatly not only in terms of new subscribers but also from the positive PR it has received from customers themselves who have grown tired of being restricted by a two-year contract.

Follow senior online managing editor @Craig_Galbraith on Twitter.


Leave a comment

Your email address will not be published. Required fields are marked *

Polls

Is your business ready for the EU's GDPR to go into effect on May 25?

View Results

Loading ... Loading ...
The ID is: 89009