How Could Amazons Phone Mis’Fire’ So Badly?

**Editor’s Note: Click here for our list of July’s hottest selling smartphones.**

Considering the success of its e-readers and the Kindle Fire tablet, it’s a little surprising that the debut of Amazon’s first smartphone – the Fire – turned out lacking, well, fire.

The Guardian earlier this week crunched some numbers from an ad network and estimated that Amazon has only sold 35,000 of the phones in its first month on the market. That’s pretty awful. In the U.S., Amazon has an exclusive with AT&T, but the numbers are so low that it’s doubtful that had a major negative impact.

The biggest thing working against Amazon, beyond the sheer number of smartphones available today, is the price. The retail giant undercut its competitors in the tablet market, but the 32GB version of the Fire phone costs $200 on contract, while the 64GB version goes for $300. That’s pretty much on par with every other high-end phone out there.

There’s certainly nothing wrong with the handset. It has a powerful 2.2GHz processor, 2GB of RAM and a 4.7-inch HD display. Its rear-facing camera is 13 megapixels. It also delivers images that appear to be three-dimensional without the use of 3-D glasses. Add to that a year of free Prime service that Amazon throws in. But that obviously wasn’t enough.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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