**Editor’s Note: Click here for a list of recent channel-program changes you should know.**
Vodex Communications, a provider of voice, data and managed services, launched its formal channel program this week.
The Southern California-based company said it had always worked with partners but an official effort allows it to actively recruit master and independent agents, VARs and other indirect salespeople. Vodex is looking for partners to sell its HD voice and video, conferencing and UC, Ethernet, dedicated circuits and other connectivity solutions to SMBs and large organizations.
Vodex has designed its partner program with four tiers:
- Star: The best partner fit here is a master agent, VAD or other large-volume distributor. Star-only incentives include the opportunity to create a compensation model that includes both upfront and residual elements.
- Elite: This tier is for independent agents, VARs and other partners who commit to Vodex for the life of the customer. These partners earn recurring monthly commission based on volume. They receive product training, dedicated sales and technical support, and ongoing program support.
- Channel Partner: This level is ideal for independent agents, VARs, integrators and other salespeople who want to earn an upfront payment for a sale, based on a sliding percentage by volume, rather than residual compensation. Vodex will provide customer support and technical assistance for the end user.
- Referral: Consultants, contracts and other agents, VARs, integrators and vertical market specialists who refer a qualified lead to Vodex in exchange for a one-time referral award.
Vodex also has created an exclusive Inaugural Partner Tier for new partners. The company is offering all of the benefits its Star partners receive, as well as additional sales incentives and spiffs, and preferred customer service status.
Kevin Sullivan, vice president of channel distribution, is Vodex’s channel chief.