HP, Microsoft, Intel Team on Mobility Partner Program

**Editor’s Note: Click here for a list of recent channel-program changes you should know or here for our extensive coverage of Microsoft’s Worldwide Partner Conference.**

MICROSOFT WORLDWIDE PARTNER CONFERENCE — HP on Monday introduced the Mobilize Your Business program, intended to help channel partners capitalize on the growing business mobility market.

The new program, developed in conjunction with Intel and Microsoft, combines hardware and software solutions designed to help businesses more seamlessly integrate mobile technology into their workplace with channel offerings that aim to better position partners to drive growth and meet evolving customer needs.

The solutions include HP’s ecosystem of business-optimized tablets and convertible PCs, powered by Intel processors that deliver the necessary reliability and processing power, and integrated with Microsoft workflow solutions and vertical applications to help businesses redefine workflows, enhance worker productivity and deepen customer connections.

“As the workplace becomes increasingly mobile, enterprises and small-and-medium businesses require business-ready mobile devices that optimize productivity, reliability and security,” said Michael Park, vice president and general manager, Mobility and Software, Business Personal Systems, HP. “The Mobilize Your Business Program provides customers with mobile hardware and software solutions that fit seamlessly into the workplace, and arms channel partners with the training, sales and enablement tools, and marketing resources that will help them stay competitive in the evolving mobility market.”

As part of the program, HP, Intel and Microsoft will work together to provide channel partners with a full suite of training, sales and marketing resources, better positioning them to drive growth and meet evolving customer needs. This includes a specialized channel certification program designed specifically for HP and Microsoft authorized resellers, and spanning training, certification, incentives and rebates; marketing support such as roadshows, channel recruitment opportunities, internal training and customer engagement; and sales enablement including access to HP sales plays, cross-selling resources and customer assessment support.

The HP mobility hardware offerings are available now, with training, sales and marketing resources rolling out this summer. The full Mobilize Your Business Program for channel partners will be available beginning this fall.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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