HP Kicks Off Discover Conference With Flurry of Technology Announcements

**Editor’s Note: Click here for Channel Partners’ extensive coverage of HP Discover.**

HP DISCOVER — HP kicked off its annual Discover showcase event in Las Vegas this week with a flurry of technology announcements aimed squarely at IBM, EMC and Cisco — the Palo Alto, California, company’s primary threats in computing, storage and networking technology.

Among HP’s big announcements Monday, which totaled 12 in all: new enhancements to its 3PAR StoreServ and StoreOnce Backup storage technologies, and the new HP Virtual Cloud Networking (VCN) SDN Application, which makes it easier for customers to transition from hardware-based networking technology to new to a software-defined data center.

HP also unveiled enhancements to its HP ConvergedSystem, a new HP Datacenter Care Flexible Capacity pay-as-you-go purchasing model that makes its easier for customers to invest in and manage hybrid cloud resources, and the HP Apollo 8000 HPC system, one of HP’s most powerful systems ever.

HP’s David Scott, who serves as senior vice president and general manager of HP Storage, called the 3PAR StoreServ technology nothing less than a moment rivaling that of 100 years ago when the early automobile challenged the supremacy of the “buggy and whip” in transportation. The new, all-flash technology from HP represents the beginning of the end for traditional, disk-based enterprise auto-tiered systems, he said, and a possible knock-out blow to all-flash startups such as Pure Storage.

“This is a real turning point in history of enterprise storage systems,” Scott said. To back his claim, Scott said HP had achieved a critical, price benchmark in enterprise storage of $2 per gigabyte. In contrast, he said, traditional EMC technology is nearly four times as expensive and not as reliable as HP’s newest market entrants.

In a broad attack aimed directly at the heart of networking leader Cisco, Antonio Neri, senior vice president and general manager of HP’s Servers and Networking Business, said his company is making progress with SDN faster than what experts previously believed was possible. The company’s momentum, he added, is significant.

When you look at what is holding back cloud adoption, he said, it’s networking throughput. Legacy equipment found the world over is actually holding back the full potential of the cloud. But SDN can solve most bottlenecks. “No SDN, no cloud,” said Neri. “SDN is critical to the journey to the cloud.”

As part of Neri’s statements, HP announced the HP Virtual Cloud Networking SDN Application that can “rapidly virtualize the data center, enabling customers to deploy and optimize secure, isolated cloud networks in minutes versus months,” according to HP. Combined with a new HP FlexFabric data center 7900 switch series, and the recently announced HP Helion OpenStack, the technology “helps customers bring projects to market quickly, reduce overall costs and dynamically optimize their applications,” said HP.

Throughout the first day of HP Discover, company executives were quick to point out the opportunities for channel partners to work with HP’s latest offerings that have been designed for what the company calls “the new style of IT.” This, of course, is HP’s world view of technology that revolves around cloud, mobility, big data and security. HP’s goal is to provide customers with more flexible options for how they buy technology assets, and how they leverage and deploy them, too.

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