Windstream Focuses on PAETEC Integration to Improve Performance

Wrapping the integration of PAETEC – the CLEC it bought in 2011 – will be a key for Windstream to improve its financial performance in the next few quarters. That includes getting enterprise billing, provisioning and sales management all onto one unified platform.

That’s just one of three things that the Little Rock, Arkansas-based company recently identified as areas to work on to better its business – which includes improving the customer experience as well as product and service delivery, WallStreetPR noted.

The other goals are an extra marketing and advertising push to help “refresh” the brand; and to continue its network upgrade and broadband expansion.

Windstream last week reported a 69 percent decline in profit for the firs quarter. Revenue also was down slightly. But some key business services – including data center and managed services – were particularly promising, with revenue up 23 percent in those categories from a year ago.

“We are very focused on improving business revenue trends and are taking many proactive steps to accelerate sales and strengthen our competitive position,” CEO Jeff Gardner said on a May 8 earnings call.

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