Results of a new survey will have cloud providers sitting upright in their chairs.
Amdocs, the customer-experience management company, found in a survey of more than 1,300 SMB decision makers around the world, that nearly three-quarters (74 percent) prefer to get cloud-based services from their primary service provider.
Only two in five respondents (41 percent) said they could get a better deal from an independent cloud vendor. About one in three (32 percent) have not asked for or received information about cloud-based offerings from their primary services provider, and another one in three (31 percent) don’t believe their primary service providers even offer cloud-based services. Forty-four percent said they would switch from a third-party cloud services provider to their primary CSP if offered as a bundle with traditional services.
The research clearly identifies an opportunity for communications service providers (CSPs) to capitalize on this fast-growing segment by delivering cloud services and bundling them with traditional communication services. And that could spell trouble for the little guy.
Other survey findings include:
“The research validates that there is increasing need and adoption of cloud-based services by SMBs,” said Ian Parkes, managing director at Coleman Parkes Research, who conducted the research on behalf of Amdocs. “The research identified that service providers are considered a viable and even preferred source for cloud-based services, representing a big revenue opportunity for service providers who choose to capitalize on this. Those who become a one-stop-shop for all SMB communication needs, focusing on what SMBs consider essential such as bundles with cloud-based and traditional services, as well as a unified bill, will be most successful.”
Follow senior online managing editor @Craig_Galbraith on Twitter.
The deadline to enter Channel Partners Digi Awards is less than a month away. Don’t miss your opportunity to be rec… twitter.com/i/web/status/1…
January 18 2019 @ 17:55:05 UTC
Don’t miss your chance to enter the Digi Awards, Channel Partners newest awards program recognizing partners delive… twitter.com/i/web/status/1…
January 17 2019 @ 18:50:04 UTC