Marketing Advocate to Publicly Showcase Latest Software Release

CHANNEL PARTNERS Marketing Advocate, a Spring 2014 Channel Partners Conference & Expo sponsor, tomorrow is hosting the presentation, “The Next Generation of Channel Marketing: How to Use Through-Partner Marketing Automation to Build Pipeline and Generate Revenue.”

More than 70 percent of all revenue for large technology vendors is generated by the channel. But with the changing economics of reseller business, the challenge of identifying effective marketing activities that speed the conversion velocity of leads and limited time, staff and/or expertise to truly impact demand generation, how do channel marketers and resellers execute campaigns that build pipeline? Ian Pennell, chief sales officer of Marketing Advocate, will show partners how to erase those barriers via the latest release of the company’s channel marketing and management software.

Thursday’s event marks the first time Marketing Advocate will publicly showcase the latest release of the product, which features a new interactive dashboard with real-time business intelligence and ROI insights. Attend the presentation at the Channel Partners Conference & Expo in Casanova 501 from 2-2:50 p.m.

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