Riverbed Names New Channel Chief

**Editor’s Note:

Click here
 to see which channel people were on the move in October and November.**

Riverbed Technology has been busy. The company last month shifted its focus from WAN optimization to application performance infrastructure (which still includes WAN optimization) and revamped its channel program. Now, it has named a new channel chief.

Keith Hoskison has been appointed senior vice president, worldwide channels and strategic account programs, reporting to David Peranich, president of worldwide field operations. Hoskison will oversee Riverbed’s global partner strategy and execution. He has worked in the IT sector for more than 25 years, holding sales and marketing roles at companies including BMC Software, Enterasys, Aruba Networks and Cisco Systems.

Keiths experience will be instrumental as we move from tactical selling to consultative relationship building with CXOs to sell our complete platform for location-independent computing,” said Peranich. “He will also be responsible for driving new channel initiatives and programs, and expanding our relationships with service providers, system integrators and VARs as they embrace and extend our platform.”

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