for a list of recent channel-program changes you should know.**
SalesFUSION, which makes marketing automation software, is targeting channel partners who sell CRM as part of their portfolios.
The company is talking up its new partner program, which pays recurring revenue on new clients, and provides training and support.
The idea is for partners to offer SalesFUSION’s platform alongside CRM brands, because CRM and marketing automation go hand-in-hand, SalesFUSION said. SalesFUSION’s capabilities include lead capture and scoring, email marketing and event management.
“The commissions partners will earn on monthly client revenues will be substantial, but the real opportunity for partners will be in developing traditional professional services engagements around processes that intersect marketing and sales,” said Bentley Hines, vice president of channels for SalesFUSION. “We think our new program and unique revenue-sharing model will attract even more interest from the partner community.”
SalesFUSION comes with pre-built connectors to Microsoft Dynamics CRM, SugarCRM, Salesforce.com, Sage CRM and Saleslogix.