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T-Mobile Lashes Out at AT&T

The higher-ups at T-Mobile seemingly have no boundaries when it comes to voicing their opinions on AT&T.

“[AT&T] combines two things: being big and being bad,” said Mike Sievert, chief marketing officer of T-Mobile, at an investor conference, CNET reported.

“We’re positioning ourselves as a champion of change in an industry that needs change,” CNET quoted Sievert as saying.

The CMO further said that the Magenta Network will continue to offer an unlimited plan something Verizon and AT&T have gotten away from but the company’s focus is more on its “uncarrier” strategy that delivers cheaper plans but requires consumers to pay more for their devices up front.

Neville Ray, chief technology officer at T-Mobile, said that America’s fourth-largest carrier has made it easy to switch from AT&T, noting that since the network technology is similar so customers can still use their AT&T phones.

It was just two years ago that AT&T and T-Mobile were trying to become partners via acquisition. That deal died when it became clear regulators weren’t going to approve the merger.


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