Boring! Lumia 1020, 928, Other Lame Names Getting Deep-Sixed at Microsoft

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Don’t expect the same old, unimaginative names slapped on Windows phones once Microsoft owns Nokia’s devices unit, Microsoft CEO Steve Ballmer says.

Nokia Lumia 1020The Microsoft boss, who announced last week that’s he’s retiring within a year, said the Redmond, Wash.-based software giant “can probably do better” when it comes to naming Windows phones. It’ll be much easier once all of Nokia’s devices are under the Microsoft umbrella, he said, according to The Verge.

“I will say that I think we can probably do better for consumer names than just ‘the Nokia Lumia Windows Phone 1020,’ and yet because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that,” said Ballmer. “Just take that as a proxy for a range of improvements that we feel we can make. We can simplify the way in which we work with operators and the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.”

Nokia, once the dominant global leader in mobile phones, has seen relatively slow uptake of its Lumia smartphone line. It’s hoped that Microsoft’s leadership will take it to a new level where both the Windows Phone operating system as well as the Nokia line of smartphones can challenge the market leaders. The two first formed a partnership in 2011; this week’s acquisition news is seen by many as a logical extension of that deal.

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