Cloud computing offers a number of opportunities to IT channel firms if they’re willing to embrace a transformation of their business, but can be challenging for those holding on to fading business models.
That’s one finding in CompTIA‘s Fourth Annual Trends in Cloud Computing study. It finds that 45 percent of channel companies surveyed said that determining the appropriate business model around cloud computing presented a significant challenge in the past year.
The most difficult challenge cited in the report?: developing cloud expertise across both technical and sales arms within a company.
“Primary business considerations depend on where a company wants to go with cloud,” said Carolyn April, director, industry analysis, CompTIA.
The study identifies four main cloud business models which encapsulate much of what is being done by IT solutions providers today:
With demand sometimes exceeding supply, channel firms need to react quickly in choosing the proper model, CompTIA said. Two-thirds (63 percent) of channel firms characterize customer demand for cloud-based IT solutions and services as either very high or high, with another three in 10 describing demand as somewhat high. Four in 10 channel firms surveyed said they experienced cases where customer demand for cloud solutions outstripped their capacity to deliver, while 20 percent lost a deal because a customer desired a cloud solution they did not offer.
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