to see which channel people were on the move in June and July.**
Business communications giant Windstream has appointed Matt Preschern to the position of senior vice president and enterprise chief marketing officer.
Preschern will be responsible for advertising, brand management, strategic marketing, product development and marketing, pricing and channel marketing.
Preschern comes to Windstream from IBM, where he was VP of marketing for NA Business Consulting Services.
“Matt is a veteran marketing and business strategy professional with more than 20 years of experience in marketing, brand positioning and demand generation,” said Brent Whittington, chief operating officer at Windstream. “He will provide innovative leadership as we continue to expand Windstream’s brand and drive our vision to be the premier enterprise communications and services provider.”
At IBM, Preschern was actively engaged in the company’s growth initiatives, such as “big data” and analytics, and Smarter Commerce.
Previously, Preschern was the vice president of demand programs, responsible for driving IBM’s North America demand-generation efforts across all IBM brands, customer sets and business partners.
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