Nokia Lumia 1020 Already a Failure?

**Editor’s Note:

Click here

for our list of June’s hottest selling smartphones to see how the iPhone fared against the competition.**

What does Nokia have to do to catch a break?

The Finland-based manufacturer started selling its new Lumia 1020 heralded as boasting the best camera ever on any smartphone on Friday as an exclusive in the U.S. through AT&T. Yet early checks with retail outlets show that sales aren’t living up to how bullish store representatives are about the device, Barron’s said.

AT&T's sales of the Nokia Lumia 1020 were "modest at best" on launch day, one analyst said.“Reps we spoke with were nearly unanimously positive about the devices hardware, especially with the performance of the 41-megapixel camera,” noted analyst William Power of R.W. Baird. ” In contrast, those same reps were quick to point out that early sales were modest at best. When asked what was limiting consumer adoption of the 1020, reps commonly cited the $300 price target and consumer concern with switching over to a new OS as the biggest hurdles. We only found a handful of stores that sold out of the device on launch day, and in several cases, we were the first people to ask specifically about the 1020.”

Lumia devices have shown flashes of brilliance since they debuted more than a year ago, cracking the top three sellers at the major U.S. carriers on a handful of occasions, particularly in the month or two following their release. But they haven’t had the staying power of some of the flagship devices from Motorola and HTC. They’re all battling for third place behind behemoths Samsung and Apple.

Nokia, once the world’s greatest mobile-phone maker, was left behind when the smartphone revolution started to take off a few years ago. But a partnership with Microsoft and its Windows Phone operating system aims to change all that. At last report, Nokia was edging out BlackBerry for third place in market share among smartphone manufacturers.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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