iPhone 5S: Production Set to Begin Ahead of Fall Release Date

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Business users and other iPhone fanatics can now begin their countdown to the release of Apple’s next-generation iPhone, the 5S.

Peter Misek, an analyst with Jefferies who follows Apple’s antics closely, says production of the new device will start at the end of July, paving the way for a release in late September or early October, Business Insider said. Misek says production has already started on the much-discussed, but never confirmed budget iPhone, which many had figured would be aimed at emerging markets where the price tag for the traditional device might be a little too high. But Misek says it will be priced between $300 and $400 without a subsidy, not cheap enough to be competitive in those countries.

Misek predicts Apple will order between 50 and 55 million iPhones in Q4 2013, with about 10 percent being the iPhone 4S. Twenty-five million will be the new 5S and another 20 million will be the budget iPhone, he says.

"Although the large build plan indicates Apple’s confidence in the new product launches, we remain cautious as our checks indicate mostly incremental feature upgrades for the iPhone 5S," PCMag quoted Misek’s report as saying. "The Galaxy S4 continues to take share and the iPhone 5S will also have to compete with Google’s Moto X phone."

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