California-based TP-LINK, a networking-products provider, has expanded its relationship with Ingram Micro, the wholesale technology distributor.
TP-LINK says it initiated the relationship in more than two years ago through a third-party aggregator. Now being managed through the Ingram Micro Consumer Electronics division, the companies say this expansion will generate more marketing and sales growth opportunities while optimizing logistics and communications.
“We must achieve a fast response and quick turnaround to meet the needs of our partners and continue to increase the size of our customer base,” said Lewis Wu, country manager of TP-LINK USA. “Our expanded relationship with Ingram Micro will certainly contribute to the growth of our business while providing a seamless experience for our partners.”
Ingram Micro requires vendors to reach a certain level of sales in order to achieve this level. TP-LINK U.S. sales have grown 350 percent over the past two years.
Authorized Ingram Micro customers now have access to a larger inventory of the full TP-LINK product portfolio.
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