to see which channel people were on the move in April and May.**
Star2Star has a new chief marketing officer.
Michelle Accardi-Petersen, a well-known marketer and author of Agile Marketing, now is responsible for leading Star2Star’s marketing strategy and initiatives, including those on the digital, product and corporate sides. She will report to CEO Norman Worthington.
Accardi-Petersen is a 20-year marketing veteran. She joins Star2Star from CA Technologies, where she spent 16 years in leadership roles, most recently as head of digital marketing.
In 2011, Accardi-Petersen published “Agile Marketing,” which chronicled her experiences getting better, faster results. She has earned accolades in Gulf Coast Business Review’s 40 under 40 and has been recognized by South Florida Business Journal as Woman Who Means Business for South Florida.