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HP Intros New Storage Products, Program

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HP on Monday released a new MSA entry disk array, enhanced its StoreEasy Storage portfolio and, as a result, added a new program for channel partners.

The products target SMBs and government agencies that need to make the most of their storage investments. To that point, the new HP MSA 2040 Storage system simplifies management and improves performance up to four times faster than similarly priced external disk storage solutions. And, the improved HP StoreEasy Storage portfolio lets SMBs to manage and protect increasing amounts of file data without the need for special skills.

And, to help partners sell those products, HP has introduced Simply StoreIT, which offers training, marketing and incentives for HP channel partners to help SMBs address IT challenges. Tools include quote and configuration templates, cobranded lead-generation assets, training and materials designed to increase sales opportunities.

The MSA 2040 starts at $11,470, with worldwide availability through HP and its channel partners expected in July. HP StoreEasy Storage enhancements are available at no charge to existing and new customers starting in June. The HP Simply StoreIT Program is available worldwide.

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