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iPhone 5: T-Mobile Already Reaping Benefits Before Release Date

**Editor’s Note:


Click here



for our list of February’s hottest selling smartphones to see how the iPhone and other high-end smartphones fared at T-Mobile and its wireless competitors.**

Friday can’t get here soon enough for T-Mobile customers who have craved an iPhone but haven’t wanted to leave the carrier. But it’s T-Mobile itself that might benefit more.

The Bellevue, Wash.-based company will start selling Apple’s iconic device on April 12. Just announcing that fact last month helped keep customers around T-Mobile says its postpaid subscriber churn slipped from more than 500,000 in both Q1 and Q4 2012 to just 199,000 last quarter.

That’s been a big problem for T-Mobile in recent years as more of its competitors have formed agreements with Apple. T-Mobile, as has been well-documented lately, is abandoning contracts and smartphone subsidies as an attempt to better compete with larger rivals AT&T, Verizon and Sprint. The carrier is also getting ready to close on its merger with MetroPCS, America’s fifth-largest wireless provider.

T-Mobile might also prove to be more attractive to new customers. In addition to getting the iPhone for the first time, the carrier debuted HD voice on its network in January, adding that it will be available on its iPhone. And while it’s behind in the LTE race, the company just rolled out the speedy 4G service in a handful of markets last week.

Follow senior online managing editor


@Craig_Galbraith


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