**Editor’s Note: Click here to see which channel people were on the move in February and March.**
After a seven-month search, Cisco Systems Inc. has found a new vice president of global partner marketing. Sherri Liebo, a seven-year Cisco Services veteran, will take on the job, starting Monday.
Liebo replaces Amanda Jobbins, who resigned in August 2012 for personal reasons. Karen Walker, then senior vice president segment, services and partner marketing, took on leadership duties in the interim period. (Walker changed roles in February and is now senior vice president of marketing.)
Liebo is a 20-year industry veteran. Since joining Cisco in 2005, she has served in leadership roles including vice president of services and service provider marketing, and vice president of customer segments marketing. Most recently she led marketing for the $10 billion Cisco Services business as vice president of services marketing. Notably in 2006, she was involved in the development of Smart Care, the first of Cisco’s Smart Services, which enabled channel partners to serve SMB customers using data gathered from a Cisco appliance at the customer site.
Prior to Cisco, Liebo spent 16 years at HP, the last two (2003-05) as director of partner marketing in Hewlett-Packards Americas Solutions Partner Organization. In this role, she managed partner communications, partner demand, and partner-segment teams to increase partner efficiency and satisfaction.
Liebo told Channel Partners that she has three priorities going into her new role. The first is to build on the success of Cisco Partner Velocity, Ciscos program to help partners marketing efforts by sharing best practices. The centerpiece of the program is an annual event and awards for partner marketing. Liebo will attend the 2013 event, April 16-18, in Cannes, France.
A second focus for Liebo is creating demand for partners’ cloud solutions and services.
“With some notable exceptions like Webex, our strategy is to enable our solutions and services providers to create their own cloud services. There is a huge opportunity for the partners’ marketing arm and our marketing arm to synchronize demand generation,” Liebo said.
Third, Liebo will focus on marketing to new technology decision markers.
“We are seeing a transition from IT holding all of the money or being able to control purchases towards the lines of business [doing so],” Liebo explained. “I think if we translate our IT terms into business terms and so do our partners … we can tap those addressable markets for Cisco and our partners.”
Master agents are really into geographical expansion and portfolio diversification this year. https://t.co/BSa0EAe7Bf
October 23 2018 @ 17:53:03 UTC