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iPad Owners ‘Disgruntled,’ Consumers Pick Kindle Fire Over Apple’s New Mini

U.S. consumers seem more content with Amazon’s Kindle Fire than the brand-new iPad Mini launched by Apple.

About 46 percent of survey respondents said they prefer the Kindle Fire over the iPad Mini (40 percent) and the Google Nexus 7 (14 percent) tablet, according to Toluna Quick Surveys. In addition, the survey revealed that 45 percent of U.S. iPad owners feel “disgruntled” by the release of a new, standard-sized iPad just seven months after the last one’s release. 

The survey of 2,000 U.S. consumers was taken within 24 hours of Apple’s fourth-generation iPad 4 and iPad Mini unveiling on Tuesday.

Fourteen percent of respondents said they will “definitely buy” an iPad Mini, while 32 percent said they will “probably buy one.” Demand for the new device is mainly driven by its convenient size, the survey revealed, which 25 percent of respondents said is its most impressive feature. About 22 percent are most impressed with its “speed and performance,” while another 22 percent noted the enhanced battery life as most exciting.

In addition, the survey asked about consumers’ general attitudes toward Apple. It revealed more than one in four believe Apple’s reputation was tarnished by the iPhone 5 iMaps issue, and about half see Apple as a lesser company since CEO Tim Cook took over Steve Jobs’ position as boss.


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