Apple can add another feather to its cap of iPhone achievements.
In an eighth consecutive study by J.D. Power and Associates, Apple ranked as the No. 1 smartphone manufacturer in customer satisfaction.
Given Apple’s consistent track record, it’s likely customer satisfaction with the yet-to-be-released iPhone 5 will be high as well. Apple is expected to announce the sixth-generation smartphone on Wednesday during a special event in San Francisco.
In the latest J.D. Power and Associates study, Apple earned a score of 849, well ahead of the Taiwanese vendor (790) that boasted the second-highest score in customer satisfaction: HTC. J.D. Power and Associates said Apple performed particularly well in the categories of ease of operation and physical design.
On the opposite end of the spectrum, HP/Palm fared miserably in customer satisfaction with a low score of 707. Research In Motion, the struggling BlackBerry maker, also ranked near the bottom of the list with a score of 740. That was well below the study average of 783.
The smartphone study was fielded during the first six months of the year and is based on experiences reported by 8,736 smartphone owners.
In a separate study measuring customer satisfaction with traditional mobile phones, LG achieved the best ranking with a score of 721, J.D. Power and Associates reported.