VoIP service provider Broadvox announced Tuesday the appointment of former MegaPath channel chief Chris Gellos as executive vice president of sales with oversight of the direct, indirect and telemarketing sales efforts as well as customer account management for the company.
Gellos most recently was senior vice president of sales at MegaPath, where he led the integration of three different sales teams resulting from the merger of Speakeasy, MegaPath and Covad. Prior to MegaPath, he was vice president of sales at Speakeasy. Prior to that, he held a variety of management positions with telecommunications companies, including Qwest Communications, Electric Lightwave, Citizens Communications and Line One.
Gellos is one of several Speakeasy alumnae to join Broadvox in recent months. At Speakeasy, Gellos worked for then CEO Bruce Chatterley. Chatterley joined Broadvox in mid-March as its president and CEO. In May, Chatterley brought in former Speakeasy CTO Craig Eidem as Broadvox’s CTO and former Speakeasy vice president of product solutions Arnaud Gautier as Broadvox’s executive vice president of product and customer experience.
Gellos replaces David Byrd, who served as executive vice president of sales, for two of his five years with Broadvox.
As part of his new role, Gellos will oversee the indirect sales channel. Chad Krantz, who was named executive director of channel sales in January, reports to Gellos.
Broadvox has approximately 4,000 channel partners mostly VARs but also key master agencies like Telecom Brokerage Inc.
Gellos said Broadvox is a highly channel-focused company with sales skewed more toward indirect than direct. His initial review of the company’s program is that it is staffed by a seasoned team and it has developed strong relationships with its channel partners. His efforts will be to further educate partners about the capabilities that Broadvox has developed, including SIP interop with more than 90 SIP appliance and turn-up in days not weeks.
“I believe it is a best-kept secret,” Gellos said. “All of our partners need to understand Broadvox’s capabilities.”
Gellos said he is evaluating the channel program over the next 30-90 days, with an eye toward making the program a product unto itself. Changes may include more competitive compensation, incenting sales through promotions to partners and customers, and more comprehensive training and knowledge transfer. Gellos said those announcements may come as early as the Channel Partners Conference & Expo, Sept. 12-14, in Orlando, where Broadvox will be exhibiting.
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