Apple iPhone 5: Unprecedented Interest as Samsung Galaxy S III Challenge Builds

**Editor’s Note: Click here for our list of the hottest selling smartphones at the big four U.S. wireless carriers in June.**

The demand for Apple’s yet-to-be-released iPhone 5 is unprecedented, according to a survey from ChangeWave Research, a service of 451 Research.

When more than 4,000 consumers were asked in a June survey how likely they were to buy Apple’s new smartphone for themselves or someone, a massive 31 percent said they were either very likely (14 percent) or somewhat likely (17 percent) to do so.

The interest in the next iPhone appears to be significantly greater than the previous version. Asked in an October 2011 survey how likely they were to buy an iPhone 4, only 10 percent of respondents noted they were “very likely” to do so while 11.5 percent said they were “somewhat likely” to purchase the device.

ChangeWave Research said “advance demand for the next generation iPhone is strikingly higher than for any previous iPhone model.”

The recent survey also showed rising interest in Samsung smartphones, thanks partly to the popular Galaxy S III. Nineteen percent of the respondents plan on buying a Samsung smartphone over the next 90 days. That’s up six percentage points from 13 percent in a March survey.

Asked how likely it is that respondents would buy a Samsung Galaxy S III, 7 percent said they were likely do so while 2 percent are very likely to buy the device.

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