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Demand for the new iPhone is expected to surge, a survey found, and new features could create even stronger interest in Apple’s smartphone than predecessor devices.
In a Piper Jaffray survey of 400 consumers in the U.S. and Asia, a whopping 65.5 percent of respondents said they anticipated that the new phone they will buy will be none other than an iPhone, FORTUNE reported. One hundred and thirty three respondents said they are waiting for the iPhone 5.
The results were revealed amid revelations from The Wall Street Journal that Apple’s new iPhone will feature a thinner screen than the iPhone 4S (9.3 millimeters thick). Sources told the Journal that a number of companies — including Sharp Corp., Japan Display Inc. and LG Display Co. — are mass producing panels for the next iPhone using technology that makes it unnecessary to have a separate touch-screen layer. The absence of the separate layer would improve the quality of displayed images, an analyst said in an interview with the newspaper.
Many analysts expect Apple to release another iPhone in the fall; the iPhone 4S was released last October and has been a monumental success. Gene Munster of Piper Jaffray estimates that more than half of his projected 170 million iPhone sales for fiscal 2013 are already “in the bag,” FORTUNE reported.
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