Perhaps, AT&T’s failed $39 billion merger with T-Mobile USA wasn’t a total bust.
More than half (65 percent) of T-Mobile customers who switched to another carrier for Apple’s iPhone headed over to AT&T, according to data from Consumer Intelligence Research Partners, LLC.
Though AT&T withdrew its plans last year to acquire T-Mobile USA, the controversial merger may have got T-Mobile customers thinking about AT&T.
Of course, it may be just a coincidence. Dallas-based AT&T, which was the first U.S. carrier to offer the iPhone in 207, also is successful courting customers from other carriers. Of customers who come to AT&T and get an iPhone, 45 percent hailed from other carriers besides T-Mobile, according to Consumer Intelligence Research Partners.
The data also found that AT&T and Verizon Wireless keep 94 percent of their current customers who purchased an iPhone. Sprint wasn’t so fortunate; it only retained 88 percent of its customers, losing one out of 10 subscribers to none other than AT&T, Consumer Intelligence Research Partners said.
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May 18 2018 @ 20:40:07 UTC