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Telarus Projects Double-Digit Sales Growth in 2012

Master agency Telarus Inc. is projecting sales of $3 million in monthly recurring revenue in 2012, according to CEO Adam Edwards, who shared a year-over-year report card with some 300 attendees of its first-ever Partner Summit, which started Wednesday in Park City, Utah.

Telarus CEO Adam Edwards shares a year-over-year report card with some 200 attendees of the master agency's first-ever Partner Summit.This is an increase of more than 30 percent over 2011 totals, which were around $2.25 million, according to company data presented at the event. Edwards shared a graph of steadily increasing sales (MRR) since the company was founded in 2003. The company reached that halfway point  $1.5 million  in 2008. Edwards attributes the recent gains, in part, to successful efforts to recruit new agents.

The total number of sales in 2012 is expected to be 4,250, compared with 2818 in 2011.

“We don’t sell anything,” Edwards told Telarus subagents. “We support, we enable and suppliers make it happen, so that number is a reflection of you. And, I believe, it is a reflection of our growing relationships.”

Edwards also shared year-over-year growth metrics in several other areas, including suppliers, employees and facilities.

The company has increased the number of employees, from 24 to 31, with six newcomers joining the support department, increasing the headcount from two to eight. “They free up channel managers to do what they were intended to do, which is to work with you, their partners, on relationships, on strategic initiatives  to really dig down deep and give you what you need,” Edwards said.

It also has added very few suppliers, bringing the total from 31 to 33. “Our intention has never been to slice up the pie further; it’s never been to share shift as you grow the pie,” Edwards said. “That’s why you don’t see many suppliers added.”

Telarus was expected to announce a new supplier Thursday at its Partner Summit.

Finally, it has increased its office space from 1,200 to 6,200 square feet, with options to expand. “We abandoned our old office, which we lovingly referred to as the ‘frat house,'” Edwards joked.


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